Legends wearing shirts they never asked for.
Some ideas just happen. This one stuck.
We dress the undressable – with respect, humor, and a wink.
What began as a playful idea became a celebration of language, culture, and style.
No schmu. Just style. With Berlin edge.
We bring Yiddish words back to the streets – proudly, warmly, and a little cheekily.
More icons coming soon. Stay a little MESCHUGGE.
From Faust to Mensch – evolution in style. #beMENSCH
Timeless queen, now in streetwear. SHALOM.BERLIN — from the Nile to Neukölln. #noschmu #beMENSCH #yiddishforadvanced #berlinattitude
Some call it luck. We call it style. #MASSELhappens
Still asking the right questions. #NU
Castles are forever. Wallets are not. #PLEITE
Let them wear nonsense. #TINNEF
He talks to his car. And you think we're weird? #NU
Because sometimes, the label fits. #SCHMOCK. Certified.
Too much chaos. Not enough croissants. #MESCHUGGE
One wave at a time. One Mensch at a time. #MENSCH
He fights. He cries. He naps. #BUBBELE
She didn’t just ride – she pioneered. Now she drives style forward. #beMENSCH #noschmu #juststyle
#MALOCHER since 1863. stay dirty.
Yiddish meets Julius. #SCHMUSBACKE
No SCHMOCKS allowed. Uncle Sam’s got standards. #SCHMOCK
Iron Chancellor. Cotton core. #noSCHMOCK
Valkyrie vibes. Berlin chaos. Certified. #MESCHUGGE
Waterloo was just the beginning. #SCHLAMASSEL, emperor edition.
Sharp blade, even sharper bomber jacket from #SHALOMBERLIN
Viennese flair, and one chaotic family. #MISCHPOCHE never looked so imperial.
Five-year plan? #NU!?
Built different. Styled in Berlin. #MESCHUGGE
Shake it. Massel happens. #MASSEL
Work hard. Gift harder. #MALOCHER
Outlaw energy. Schickse attitude. #SCHICKSE
Silent films, loud fashion. #TINNEF never looked this glamorous.
My business plan? #SCHLAMASSEL
Siren-proof since forever. #noSCHMU
Old money. New jacket. #SHALOMBERLIN
Missed like England. Cried like a #SCHMUSBACKE
Style first. Alibi later. #GAUNER
Game. Set. no #SCHMU
Masterpiece. #noSchmock
All the world’s a stage. I’m broke. #PLEITE
Power pose. Your move. #NU
Tilting at windmills. #MASSEL happens.
Sharp mind. #MENSCH heart.
Priceless. And #TINNEF
#BUBBELE. In perfect harmony.
#MENSCH. Since day one
From Louvre to lookbook. #SHALOMBERLIN
#MASSEL, même à pleine vitesse.
Turns out, the future is #MENSCH.
For our friends overseas: if your car mirrors say "Objects in mirror are closer than they appear" and your coffee cups warn you that hot coffee is hot – this was made with AI.
No refunds for hurt feelings.