LECHAIM, SCHATZI

A shirt for the Wiesn. A toast to life.

There are words that don’t need much explaining.

LECHAIM is one of them.

Hebrew for to life, it’s what you say when glasses are raised, friends come together and there’s a reason to celebrate. Or no particular reason at all.

We thought that sounded pretty perfect for Munich in September.

So we made a shirt.

LECHAIM schatzi.

Our little contribution to Oktoberfest 2026.

White shirt. Blue print. Or pink print. A little LECHAIM running down the sleeve. Made for beer gardens, long tables, questionable amounts of pretzels and that moment when someone lifts a Maß and suddenly everybody is your best friend.

But this one isn’t really about beer.

It’s about the toast behind it.

About getting together. Being loud. Laughing too much. Staying a little longer than planned. And occasionally remembering that being here is actually something worth celebrating.

Because before there was Prost, there was a pretty good idea: To life.

Or, as we like to say:

LECHAIM, schatzi.

Made in Berlin. Ready for the Wiesn.