Visibility in Berlin-Mitte: Why we’re grateful for shop windows (and why we actually owe you thanks)
Berlin-Mitte is like a permanent runway: tourists, startups, street art, flat whites. In between, we sneak in with a poster — hoping someone stops for a second.
Right now, our posters are up at two very different, very special spots:
Polly Paper, Gipsstraße 23b, Berlin-Mitte — a shop for eco-friendly stationery, founded in 2012, with a focus on recycled paper, notebooks, and sustainable papergoods.
Augenoptik Berlin-Mitte, Chausseestraße 17, Berlin — glasses, contacts, sunglasses, right in the middle of the city’s flow, with a clear view of the street (and of our poster).
Why do we (almost) silently celebrate this?
Between everyday life and stage
Mitte’s streets are in constant motion. A poster here isn’t shouting into the void — it’s placing yourself in the city’s rhythm. It’s an invitation to pause, look, and maybe realize: SHALOM.BERLIN isn’t just online, it’s real.
The power of local allies
These posters don’t hang in anonymous ad frames. They live in real windows, curated by real people — shop owners who make decisions, talk to customers, clean glass, pay bills. Without Polly Paper or Augenoptik Berlin-Mitte, this visibility wouldn’t exist.
A quiet message
If someone passes by and thinks: “What’s that?” — we’ve already won half the game. A poster in a trusted place (Polly Paper for sustainability, Augenoptik for clarity) borrows some of that trust for itself.
Berlin-Mitte is loud, we’re a whisper
In a district overflowing with streetwear, pop-ups, and graffiti, sometimes a whisper works best. A poster that doesn’t scream, but smirks. We’re not here to blast noise. We just want to be seen as part of the city’s texture.
Thanks to Polly × Christoph
So here’s a real thank you to Polly and to Christoph. Not only for giving us space — but for believing in small projects. Sharing your window space with us means you help decide what becomes visible in this city. You’re part of the network that makes “visibility” more than just a buzzword.
And if someday, walking down Gipsstraße or Chausseestraße, someone points at that SHALOM.BERLIN poster or pauses for a second — then we’ll know: this isn’t just marketing. This is community.